Luca Lemaire - Michal Pudelka - H&M x ERDEM - November 17
October 18, 2017
On Thursday, the brand released a lookbook, photographed by Michal Pudelka, who is known for his dreamy fashion campaigns. "Erdem x H&M is a collection that really spoke to me, and I wanted to create for it a lookbook with a twist," he said in a release from the brand. "I love to add elements of surprise and surrealism, and thought of details to enhance the atmosphere, like flowers being handed to the model from out of frame."
H&M's designer collaborations are always highly anticipated, and this latest follows on the heels of other massively successful partnerships with labels like Kenzo, Balmain and Alexander Wang. But now that we're finally getting a glimpse at what, exactly, the Erdem collection will include, it's safe to say that it doesn't disappoint.
